Once you’ve populated Social Widget with all your content you can now sit back and reap the rewards of regular posting. Social Widget however, will offer you another invaluable tool. From Social Widget you can now manage your interactions from multiple platforms in one convenient place. Keep track of everything from likes to post reach; from direct messages to new followers. Social Widget will give you the tools to manage all things social media without even switching tabs.
One of the major bugbears that is associated with Social Media Management is once you have collected content, when do you post it? How frequently should I post to be as effective as possible? Social Widget categorises your content and enables you to assign these categories to particular Time Slots within a weekly schedule. All that’s required is for you to build a schedule and hey presto! Content is picked from your chosen category and posted to your assigned social media accounts at the times you have set. Or you have the option to utilise our pre defined schedule; simply adjust the time slot to your preferred category and the work is done.
Social Widget uses colour co-ordinated categories to organise your bank of content. You also have the option to use sub categories stored within a parent category, refining your types of content as you build your bank of information.
Social Widget comes with a variety of pre-set categories and RSS Feeds filled with industry specific content, which may be relevant to your company/client base. Social Widget is constantly updated with new categories and articles. We ensure you’re never left in the dark when it comes to generating quality content.
On the other hand, you have the ability to completely customise your experience of Social Widget. Create fresh categories for your store of content, import content from your own RSS feeds refined through keyword searches and .CSV files allow an alternative way of storing and refining your content in a spreadsheet that can be imported at your leisure.
One of the best ways to generate content for your site is mining RSS Feeds of sites which are relevant to your industry, or sites you are assured to get quality content from. We will not only allow to import from RSS Feeds and store them in categories, we have taken the time to source manufacturer relevant and popular RSS Feeds and have stored them within our database. Allowing you to cherry-pick the content relevant to you and even post as soon as the RSS is updated. For that content which is only relevant for a certain period of time, you can set an expiry dates to ensure it is not posted beyond the period set by you.
You also have the option to view your schedule in a calendar set-up, showing everything you have scheduled for the month and where it is going. With Social Widget, it’s all about making the process as user friendly as possible.
There are times of course when you may not want certain pieces of content stored and recycled for eternity (breaking news, tech innovations etc.) Social Widget allows you to set ‘content lifespans’. Set the period of time you want the content to be available for and that’s it. When the time is up, the content will become in-active.
The Queue of content lined up, shows exactly which pieces of content are coming out of your categories. Decide you’d rather not post one of them? Simply click the shuffle icon and your content will be switched up. Keep shuffling until your absolutely happy with what’s going out. With Social Widget you are in complete control.
The Single Post feature is also an extremely useful tool. When big things go on in your business and you want to keep people informed, or you want to shout from the rooftops about something over and over again, the single post tool allows you to schedule singular pieces of content as many times as you see fit. Simply assign time slots and save. The posts will then appear like magic in your queue. Want to escalate your posts for a certain campaign? You can also schedule multiple posts for a set period of time. With Social Widget, it’s all about what you want!
You also have the option to duplicate pieces of content so you can tweak as you see fit, as well as storing and scheduling the original. These posts, although they may only be relevant for a certain period time, can be assigned to your existing categories if you so wish.
We understand the changing face of social media, how posts with media attached generally garner more interactions from your ‘likees’. Social Widget has an extensive array of stock images and we are always looking to expand it. When uploading images into Social Widget, you can store them in our library to use with any of your posts.
Social Widget supports Facebook, Twitter, RSS imports from websites and with enhancements coming all the time we will inform you as soon as we add something to Social Widget’s repertoire. As well as supporting the major browsers: Google Chrome, Internet Explorer, Firefox, Safari and the rest!
We accept that performance is not restricted to merely rating interactions on social media but there are many hidden factors which are included such as clicks and post reach. Social Media platforms have analytics of their own, however these can be more of an overall performance guide and not involving the nitty gritty of social interactions. Plus, flipping between platforms and analytics can make the process tiresome. We combine these analytics into a singular report, whereby you can track the performance of individual posts over all your networks. Giving you the tools to decipher which content works and which content flops.